The declaration in 1968 by American pop artist Andy Warhol that, "in future everybody will be world famous for 15 minutes", anticipates the fleeting condition of celebrity where length of media attention is determined by the attention span of the audience.
Warhol's comment recognises the ability of the media to produce short term disposable celebrities where the otherwise ordinary and unspectacular are turned into transient "superstars".
A recent recontextualisation of Warhol's observation, reflecting the questionable achievments of online social networking such as blogging, asserts "On the Web, everyone will be famous to fifteen people".
Legend in your own lunchbox.
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